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PRSA
Central California Chapter
The Central California Chapter of the
Public Relations Society of America (PRSA) serves the
Central California counties of Fresno, Kern, Kings, Madera,
Mariposa, Merced and Tulare, as well as individual
practitioners in the counties of Stanislaus, San Luis
Obispo, and Santa Cruz. The chapter is governed by a
volunteer, elected, board of directors representing our many
communities and types of members. Central California Chapter
is part of the
PRSA North Pacific District.
President's
Message - Brenda Smith, APR
As the 2012 President of the Central California PRSA
Chapter, I’m honored to serve you, our members. We
once again have an amazing Board that gives so much of their
free time to see that we have plenty of programs and
opportunities for you to network with peers.
I have a few core beliefs for those in our profession:
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We must remain ethical at all times in the work we perform.
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Professional development is key for staying on top of our
game.
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If you feel the work you are doing is not valued by those
you are performing it for, step back and assess if you are
truly adding value to the bottom-line.
These three things help direct me in my day-to-day work as I
suspect they do for many of you.
As a PRSA Chapter we strive to help all of our members,
potential members, and non-members in these key areas.
First, we offer an Ethics class each year in September
during Ethics Month. In addition, the National Chair and CEO
of PRSA, Gerard Corbett, APR, Fellow PRSA, will be
addressing PR students at Fresno State on just this topic in
April. We are also excited that he will be a key note
speaker for our full membership talking about PR Trends,
Value of a Strong PR Network, Value of Mentorship in our
Practice, and Your Personal Brand.
From a professional development standpoint, our chapter
hosted a very successful program “Public Relations Basic
Training” in February and we have many more seminars in the
works. At the national level, all PRSA members now
have access to many free webinars that provide a myriad
of topics in our field by professionals like ourselves. I
have found them to be extremely valuable. One of the
free webinar series is on the Barcelona Principles of
Measurements that will help us all look at those
measures that will show the value of the work we are
performing to those we are performing it for.
We hope you are excited about what your
Board and Chapter have to offer to you this year.
Please feel welcome to reach out to any of us for help,
encouragement or guidance on an issue you may be facing.
We are here to serve you.
~ Become an APR. Contact
Brenda today!
~ Become a member today! Contact
Jill.
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Interns and Ethics
~ 2012 President
Brenda Smith, APR.
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Meet Central California's first Fellow,
Judy Ganulin!
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